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Showing posts with the label case study

3 Easy Ways to Create Instagram Ads

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Wondering how to easily create Instagram ads? In this article, you’ll  discover three easy ways to create Instagram ads . 1: Promote an Instagram Post With the Instagram App If you have an  Instagram business account , you can create promotions with the Instagram app to boost the visibility of a post on your profile. Choose a Post to Promote To get started,  navigate to your profile  and  select the post  you want to promote. Then  tap the Promote button  on the post page. Alternatively, you can  go to your Instagram Insights ,  scroll to the Promotions data , and  tap the Create Promotion link . Select the post you want to promote  and then  tap the arrow  at the top right. Configure the Objective and Action Button Instagram lets you choose from several objectives for your promotion. You can direct your target audience to visit your website, view your profile, get directions to a speci...

How HubSpot Uses Blogging to Rank #1 on Google - Case Study

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People are hungry for immediate answers. Luckily, it  has never been easier to find the information you’re seeking via search.  A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog. How to Rank #1 on Google 1. Embrace Complex Clusters Search algorithms are ever-evolving, and in 2018 they are as smart as ever. Search engines are now capable of recognizing connections across search queries. This has big implications for marketers. Gone are the days when the searcher typed in simple keywords. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots. For example, if you type “a movie about doctor clown” into Google the first result will be the movie  Patch Adams , despite the fact that t...