Digital Marketing - Marketing Feedly

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they  used to 12 years ago . And while we say it a lot, the way people shop and buy  really   has  changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Enter  digital marketing  -- in other words, any form of marketing that exists online. Click here to download our free guide to digital marketing fundamentals. At HubSpot, we talk a lot about  inbound marketing  as a really effective way to attract, convert, close, and...