Digital Marketing - Marketing Feedly

You know how you can get so caught up in your own industry’s jargon that you forget what it sounds like to everyone else? Well, here at TapInfluence, we talk a lot about  influencer marketing , and how influencer marketing should be a vital part of your brand strategy, blah blah blah, and so on and so forth. We live and breathe influencer marketing every day, so much so that we often forget that not everyone knows what it is! That’s what this blog post is for. We’ll share our definition of influencer marketing, explain how it differs from other forms of marketing, and get you thinking about how you can make it can work for your brand by looking at the unique elements that compose influencer campaigns. What is Influencer Marketing ? Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to ge...