Digital Marketing - Marketing Feedly

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure? The way I see it, there are a handful of  online marketing strategies you need  -- as in, your startup won’t be able to thrive without them. Criteria for “need” What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a business even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so. All the strategies I qualify as “necessary” exhibit the following traits: Expected.  People expect you to have these things in place, and if you don’t have them, they may think less of your company. Accessible.  None of these strategies is particularly hard...