Digital Marketing - Marketing Feedly

Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now. Knowing what trends will be driving digital marketing this year will give you a leg up on the competition. Here are eight trends anticipated to have an impact on your marketing strategy. 1. Marketers Will Focus on Gen Z In 2018, the next generation of consumers will take center stage: Generation Z. With a buying power of  $44 billion , marketers will be turning their focus on  Gen Z  and away from Millennials. Sorry Millennials, but you’re old news. However, marketers will have to approach Gen Z differently than previous generations. To capture Gen Z’s attention, marketers will need to optimize for mobile, focus on experiences, and provide  personalized content . And oh yeah, don’t forget Gen Z is frugal, too! The focus on Gen Z will also be sent the precedence for the rest of the 2018 trends se...